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Company News - 2017 Goals: 6 Month Check-Up July 22, 2017 11:44 1 Comment

 

It's hard to believe it's been over 6 months since 2017 started. We've been busy at all sorts of things this year. Some were amazing and fun, some where challenging, and some were downright exhausting. But here we are, halfway through the year. It's a perfect time to check in on how we're doing for our goals. Let's take a look:

Overall, we're doing pretty good. We knocked off our "Tours" goal already, but you're still more than welcome to stop in and check out what we do anytime. Send us a note and schedule a tour today!

Sales are up, and waste is down. We like this combination. We've noticed that it's WAY easier to reduce production waste as you grow. We're buying raw materials by the pallet and barrel instead of case and bucket.

Thanks to everyone who has told a friend or two about us. We've been working like crazy to get the word out about Meliora Cleaning Products, and there's NO WAY we could do what we've done without you. We've got some aggressive awareness goals for 2017, but think we can make it. 

Any questions or comments on our goals and what we've been up to in 2017? Let us know.

Have a great summer. You'll hear more about 2017 Goals later this fall.

~Mike


Company News - 2017 Goals June 16, 2017 14:53

We did well in 2016, but as our name says, we can always get better. Here are our goals for 2017. As always, we look at our goals like we do everything else, from our triple-bottom-line approach of People, Planet, and Profit.
We've already started tracking these goals for 2017, and plan to give an update on this blog post a time or two during the rest of 2017.
~Mike

Year in Review - Recap of 2016 Goals June 16, 2017 14:52

Year In Review - 2016

2016 was a great year for us. Not only did we move into our own dedicated production space, but we had a lot of fun doing it. Here's a recap of our goals from 2016. Some of them went awesome (we have a production space!), while others went well - but not as well as we had hoped.

People Goals

 We've always enjoyed talking to you in person at stores and events, as well as online. We were really excited in February of 2016, when we added a dedicated production space to the list of places you can talk with us.

Too much of what happens in the cleaning products industry is secret, taking place behind the closed doors of a laboratory or production facility. To help people understand their cleaning products better, we want to show our processes to anyone that wants to visit us in Chicago. We aim to create a space where people can see for themselves how our products are made, ask questions, and walk away having learned something worthwhile. Think Willy Wonka, but with higher safety standards and a little less chocolate.

We learned a lot from all the great questions and feedback we got from everyone. Thanks!

Planet Goals

We aren't a perpetual motion machine, which means we create waste when we manufacture our products. We measure this waste as pounds of discarded landfill and recyclable materials, normalized to revenue. In case you forgot, our 2015 results were 3 lbs. of waste to the landfill and 14 lbs. of to the recycling center per thousand dollars in sales. Our goal is to continually get better and reducing the waste to the landfill and recycling facilities by 10% each in 2016.

We did GREAT on our reducing our recycling waste, cutting back 30% from 2015 to 2016. A lot of this came from being able to buy in much larger quantities. Barrels of organic coconut oil and pallets of washing soda create a LOT less waste than buckets and boxes!

One drawback of our very own production space is that we had to do a little construction to make it work for our needs. That meant drywall, wood, and other demo debris had to get tossed out. We kept (and reused) as much as we could, but some wasn't salvageable. Production landfill waste did improve by 7% over 2015, but since we can't simply ignore what went out our door as waste, so this construction waste is included in our total numbers.

Profit Goals

As a small manufacturer, keeping costs of our goods down is always tough. We can't buy train cars of washing soda, so we can't get the best prices on things. We also buy from as sustainable of a source as we can find that meets our quality requirements, adding additional costs. While this might hurt one of our bottom lines, it helps the other two, and that makes it a trade-off worth making.

As we lower our costs, we get better budget flexibility to pay our staff and expand our sales and marketing activities. This lets us reach more people with our products, which starts the cycle all over again. Hooray!

Wrapping up 2016

We did manage to improve on EVERY goal we focused on, which is super. You'll see how we plan to build on that in 2017. Thanks to everyone who's been along for the journey so far. You've helped us learn and grow!

Now.....bring on 2017!

~Mike


Company News: 2016 Goals February 03, 2016 16:41

Just like we try to make better cleaning products, we're also trying to make our company better. 2015 was awesome, but it's time to look forward. We're getting ready for a great 2016, and setting goals in our focus areas of People, Planet, and Profit is a big part of planning for success this year.

Below are the goals we're setting for the year. Sharing our goals and accomplishments is part of our dedication to transparency. Please let us know what you think!

Focus Area: People

1. Talk with 10,000 people about Green Cleaning in 2016.

We meet and talk with people in lots of different ways: handing out samples during demos in our retail partner stores, hosting workshops on green cleaning, or chatting on FacebookTwitter, and Instagram. We love to talk about green cleaning and we are aiming to talk with ten thousand people about it this year. 

2. Open a Tourable Manufacturing Facility

Too much of what happens in the cleaning products industry is secret, taking place behind the closed doors of a laboratory or production facility. To help people understand their cleaning products better, we want to show our processes to anyone that wants to visit us in Chicago.

We aim to create a space where people can see for themselves how our products are made, ask questions, and walk away having learned something worthwhile. Think Willy Wonka, but with higher safety standards and a little less chocolate*.

While we don't have this new space open yet, we're hard at work to make this a reality as soon as possible. Stay tuned to our newsletter and social media for more information!

*Don't worry, there will still be some chocolate. 

Focus Area: Planet

3. Reduce Landfill & Recyclable Waste by 10% each compared to 2015

We aren't a perpetual motion machine, which means we create waste when we manufacture our products. We measure this waste as pounds of discarded landfill and recyclable materials, normalized to revenue. In case you forgot, our 2015 results were 3 lbs. of waste to the landfill and 14 lbs. of to the recycling center per thousand dollars in sales.

Our goal is to reduce the amount of waste that we generate by 10%. We'll do this by paying careful attention to our operations and implementing specific waste-cutting measures in 2016. Some activities might transition landfill waste to recyclable materials, and others may include finding alternate purposes for our waste. Although recycling is preferable to landfill waste, we would like to reduce all waste.

Focus Area: Profit

4. COGS <30% of sales

As a small manufacturer, keeping costs of our goods down is always tough. We can't buy train cars of washing soda, so we can't get the best prices on things. We also buy from as sustainable of a source as we can find that meets our quality requirements, adding additional costs. While this might hurt one of our bottom lines, it helps the other two, and that makes it a trade-off worth making 

As we lower our costs, we get better budget flexibility to pay our staff and expand our sales and marketing activities. This lets us reach more people with our products, which starts the cycle all over again. Hooray!

Hopefully you've learned a little about us and are as excited as we are about 2016. There's a lot of really ambitious stuff we plan to do, and we can't wait to share it all with you. Stay tuned!


Meliora K.'s Goals for 2015 February 03, 2015 19:51 1 Comment

A new year means new goals.  Keeping in line with our commitment to transparency, our team at Meliora K. wanted to share with our fans and customers what our goals are in the 2015.  We have 5 main goals I’d like to share with you. 
  1. $100K in revenue
    Yes, we’re small, but we have goals of helping more people clean better. It’s pretty simple:  sell more, make more, help more.  Our ultimate goal for 2015 is to reach more people in more places to help them clean better.
    How you can help:  Do you love our products, but want to get it on your regular shopping trips?  Tell us about where we should be!  We’d love to learn which stores our fans shop at so we can talk to the right people.
  2. Track waste in 2015; eliminate non-recycling/compost waste in 2016
    This could be our hardest goal. We’re pretty good at recycling and composting in the Meliora K. office, but we really don’t know how much waste goes out the door.  In order to improve, we first have to measure where we’re at.  We’ll use at least the first half of 2015 to measure our waste in terms of landfill, recycling, and compost waste.  We’ll then evaluate ways to reduce that through better buying, reusing (we already reuse as much packaging as possible in our shipments to our customers), and disposing to get us on a path to eliminate landfill waste by the end of 2016.
    How you can help: Join us in monitoring waste by doing it at home.  Measure how much you throw out, recycle, and compost in a day, week, or month and see if there are ways you can improve on it.
  3. Expand to 200 Stores and add subscription services.
    If this looks similar to goal 1, that’s ok. Adding more products and places to buy products are 2 great ways to improve our sales.  The more stores we can get in, the more people who see our product – that’s pretty simple.  But, subscriptions help an entirely different customer:  the ones who want to have product show up on their doorstep when they need it.  We’re evaluating how to bring this service to our fans.  Stay tuned for more information!
    How you can help: if you like the idea of our products showing up on your door, tell us here.  Got a store nearby?  Tell us about it!
  4. 80% of our products each sell more than 10% of our total sales.
    We want to make sure we are helping our fans as much as possible. That means giving you what you want from us.  It doesn’t make sense to us to have a ton of products that don’t sell.  It also helps us to buy the right amounts of the right materials.  We don’t want to waste raw materials like anything else that comes into our facility.
    How you can help:  Tell us what you like.  But, more importantly, tell us what we can do better or differently.  If we can’t learn from our mistakes we’ll keep making them.  No one wants that!
  5. Donate at least 2% of revenue to sustainable causes.
    We’re already a proud member of 1% for the Planet (onepercentfortheplanet.org) and Women’s Voices for the Earth’s (www.womensvoices.org/) No Secrets Campaign.
    How you can help: We think we have a good handle on this one, but we’re always open to new ways to make things better. We’re open to “in-kind” and cash donations.  Reach out to us and we can start a conversation.

As a business, we strive to keep the 3 P’s (People, Planet, and Profit) as a triple bottom-line for our overall performance.  Here’s how our 2015 goals align to the 3 P’s:

Thank you to everyone for an amazing 2014.  We over quadrupled our sales from 2013 and we’re looking for even more of the same (and then some!) in 2015! 

Cheers!
Mike