Certified B Corporation
We hold ourselves accountable to our commitment to be a better company. Better isn’t just in our name; it's a reminder that every day we can improve on the status quo by offering cleaning products that are better for people and the planet.
B Corp Certification designates that a business meets the highest standards of verified social and environmental performance, accountability, and transparency.
Certified B Corp since 2015
B Corp certification emphasizes a triple bottom line that includes people and planet alongside profit. This aligns closely with our mission to make people- and planet-friendly products that work and use our business as a force for good. B Corp assessment provides an independent, third-party review of our social and environmental impact.
People, Planet, and Profit
We found that we share many values and ideals with the B Corp community, and took the B Impact Assessment about a year after starting the company. We’ve been using the assessment as a roadmap to building a better business ever since.
We believe that an understanding of independence is crucial to running a business. That includes:
- Knowing where and how materials are sourced and building relationships with responsible suppliers
- Understanding the environmental impact of the entire supply chain and manufacturing process
- Creating sustainable, responsible products that maximize benefit and minimize harm for all shareholders
B Corp Certification continues to hold us accountable to our values and practices that support them.
B Corp Certification Process
The B Corp certification process involves a comprehensive assessment of a company’s commitment to social and environmental responsibility. It considers a wide range of factors including employee benefits, charitable giving, and supply chain practices. In order to be certified, companies must pass an assessment and make commitments to legal accountability and public transparency.
B Impact Assessment
The B Impact Assessment is “a digital tool that can help measure, manage, and improve positive impact performance for environment, communities, customers, suppliers, employees, and shareholders.” It includes questions about a company’s governance, workers, community, environment, and customers.
A company must score at least 80 points on the assessment to qualify for B Corp certification.
Certified B Corps are required to adopt a legal framework known as stakeholder governance. This means their decision-making process must consider the impact on all stakeholders, including workers, communities, customers, suppliers, and the environment. This is in contrast to the traditional shareholder governance model in which companies are primarily accountable to shareholders, which typically results in decision-making that prioritizes profits.
B Corp certification requires companies to make a legal commitment to adopt a shareholder governance model.
Finally, B Corps must allow information about their B Impact Assessments to be publicly shared. B Lab, the network that certified B Corporations, posts this information for each company in an online directory of B Corps.
See our B Impact Assessment scores.
About B Lab
B Lab is a nonprofit network dedicated to “transforming the global economy to benefit all people, communities, and the planet.” Although B Lab is best known for certifying B Corporations, it engages in a wide range of activities intended to build a broader movement toward an “inclusive, equitable, and regenerative economy.” This includes developing assessment standards, certifying B Corporations, amplifying stories of impactful businesses, catalyzing policy changes, and developing local, regional, and global networks.
Explore Certified B Corporations.