Proud to Be a B Corp!
Before we start saying how awesome it is to be a Certified B Corp, let's start with...
What IS a B Corp?
Simply put, a Certified B Corp says the old definition of business being to "make all the money" is out-dated. Yes, being a successful business does require making money, but you can do
with a business. As the image above says, B Corps use business as a force for good. We want to show that Milton Friedman's definition of business isn't good enough anymore. If you want a business to last, use it to help build a community that lasts.
Not only do we make money to build a sustainable business, we do it in a way that positively impacts the environment, our workers, our customers, our communities, and our business operations.
OK, so now that we've got that out of the way...
Why are WE a B Corp?
Um, because it's awesome?
We took the assessment about a year after starting the company. We found that we shared so many (like, SO many) values and ideals with the B Corp community that we couldn't help ourselves. You already know we try to tell you about everything about our ingredients, recipes, and products. We feel that HOW you run a business should be treated the same. How you buy your materials, who you work with, how you treat your workers and the environment all matter, too. Sustainable, responsible products don't stop at the pretty picture on the front of the box.
Plus, now we're held accountable for what we say. We gotta walk the walk about doing things BETTER everyday. We put a lot of pressure on ourselves, but we wouldn't have it any other way.
So, this Best for the World Thing...tell me more.
We'd LOVE to! Best for the World is like the coolest of the cool in the B Corp community. All B Corps are evaluated on our impact for the environment, our workers, customers, communities, and governance. Those who are in the top 10 percent in each category (and overall) are honored each year as "Best for the World."
We're super pumped to be named Best for the World for our impact on our community. You can read more about what that means in our press release.
Find more information about being a Certified B Corporation at www.bcorporation.net.