Dedicated to Better Business
We hold ourselves accountable to our commitment to be a better company. Better isn’t just in our name; it's a reminder that every day we can improve on the status quo by offering cleaning products that are better for people and the planet.
Our Product Design Guidelines
All of our products are designed, manufactured, and distributed with the utmost care for the health and wellbeing of our customers and the environment.
Every product we sell must meet these three standards:
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Effective
Our products do not compromise on cleaning powder and work just as well as conventional alternatives.
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People-Friendly
All products are made with ingredients that are safer for you, your family, and our workers who make them.
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Planet-Friendly
All products are made with ingredients and packaging that minimize pollution, waste, and environmental impact.
Our Business Certifications
We recognize that it's one thing to set high standards for ourselves and our products, and another thing entirely to fulfill those standards consistently and without compromise. We hold ourselves accountable with certifications from reputable, knowledgeable organizations that ask us to continually measure, verify, and improve upon our performance.
Our products and our company hold the following certifications:
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MADE SAFE® Certified
MADE SAFE® certification is the strictest ingredient screening requirement in the industry and the only ingredient certification focused on both humans and ecosystems.
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Certified B Corporation
B Corp certification demonstrates that a business meets the highest standards of social and environmental responsibility and accountability.
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Certified Woman-Owned
The Women's Business Enterprise National Council (WBENC) offers the most recognized and respected national certification for women-owned businesses.
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1% for the Planet Member
1% for the Planet connects businesses that pledge to donate 1% of their annual revenue with nonprofit organizations working on critical environmental causes.
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Leaping Bunny Certified
Leaping Bunny certification is the highest standard for companies committed to using cruelty-free, animal-friendly practices across the entire supply chain.
Sustainability Reports
Our Sustainability Reports detail our latest partnerships and initiatives to continually improve our products, manufacturing processes, and business practices.